Joanne Scheff Bernstein is a frequent speaker, seminar leader, and workshop facilitator for professionals in the arts and other nonprofit organizations.
The goal of these programs is to foster a deep and broad understanding of the marketing mind-set as it relates to the arts; concepts central to marketing philosophy, planning, implementation, and evaluation; frameworks for approaching the strategic marketing planning process; and strategies and tactics effective in modern arts marketing.
In each seminar, relevant findings and case studies are presented. Participants are invited to share their comments, concerns, insights, and experiences with the group.
The programs are typically geared to executive directors, marketing directors and other marketing and development personnel, although many programs have been designed for and attended by corporate sponsors of the arts, art service organization personnel, board members, foundation directors, and the media.
Whether seminar participants are new to the field or are seasoned managers, they report learning a great deal from these presentations, and being inspired by them!
A rich mixture of presentation methods, group activities and moderated discussion techniques are utilized. Both workshop materials and timeframe are tailored to meets the needs of individual institutions.
Click here to view frequently requested topics. Workshops on additional topics can be created upon request.